Let’s give meaning to Treedy’s identity

Treedy’s is a tech company specialised in 3D body scan. Their “no need to undress” technology makes them a key player for fashion brands, retailers and for tomorrow technologies like the Metaverse.

New branding

After spending time with them, we were able to understand their vision of 3D technologies. An uncompromising research and development-oriented approach and a brilliant desire to revolutionise the industry.

We came up with a human centric illustration made of 3D’s. The gradient reinforces this idea of an infinite loop and aligns the brand in the universe of the metaverse with a strong identity. The identity comes with a nice set of colours and a strong font. The imagery is approached with a blurry effect that reinforces the “no need to undress” concept. It also reinforces their position on privacy.