Branding refresh
Hector Chicken

Brand identity

Established in 1994, Hector Chicken fast food chain offers delicious fried chicken in 8 belgian and french restaurants. They breed chickens locally and delivers affordable halal family meals 7 days a week.

The mission was to refresh the brand identity and create new packaging solutions and keep the Hector Chicken DNA.

To design the new logo, we kept the caricature of the CEO as a chicken, made it more legible, with cleaner lines and friendlier face with an emphasis on the wink 😉

The new fonts and colors also keep the Hector Chicken DNA and enhance the deliciousness of the restaurant. Packagings are created to be natural and affordable, easy to use.

The result is a big boost in street visibility and brand recognition.

Before and after