Art direction, photography & advertising

Imagined, designed and created by Belgians, Bshirt is an offbeat 100% Belgian top-of-the-range sportswear brand. The brand philosophy is perfectly summed up in its signature: The United States of Belgium. Iconic sweatshirts of American universities meets Belgian culture.

We were asked for to design and shoot a series of campaign advertising to support their e-commerce dans in-store presence. The art direction elevates in an elegant and fashionable manner the straight to the point products. Effective & vibrant.